A Relational Layer of Clinical AI Architecture.Automate HEDIS Care Gap Closures and Boost Star Ratings at Scale.
Bridging the 5 PM to 5 AM longitudinal gap in patient care.
Meet Abby. The personal medical assistant that uses conversational empathy to activate your hardest-to-reach members, closing care gaps without adding administrative burden to your clinical network.
Talk With Abby Here Talk to Abby Now
We engineer AI companions that stay with your patients between visits ⌣ Abby is not a chatbot. She is a relational AI built to provide a consistent, stabilizing presence for patients — answering questions, reinforcing your clinical guidance, and alerting your team when something matters. She has one patient, one practice, and she never clocks out.
The Relational Care Framework
A voice-native, clinical-first engine designed to bridge the longitudinal gap in patient care.
Voice-Native
Abby speaks — and listens. Voice-driven interaction reduces cognitive load for patients in distress and builds the parasocial bond that drives real clinical engagement.
Bond Index™
Our proprietary metric quantifies patient trust and adherence in real time. For the first time, you can see the relational layer of care — outside your office.
Longitudinal Gap
Traditional support may end at 5 PM, but Abby doesn't. Stabilizing Presence Theory bridges the gap between sessions, preventing anxiety spiraling and reducing unnecessary ER visits.
Full EMR Integration
Every conversation becomes structured clinical data within your current system. One screen, one login. No transcription. No extra admin work.
Meet Abby™
Personal medical assistant
Try Abby For YourselfAbby is a voice-native AI personal medical assistant deployed inside your medical practice. She knows your patients, speaks in your practice's voice, and is available 24/7. Powered by our proprietary Conversational Trust Architecture and Bond Index, Abby builds genuine relationships with patients—improving adherence, reducing staff burden, and providing EMR-native documentation written directly to the patient's chart.
Turn After-Hours Clinical Oversight into a Profit Center
Most between-visit clinical care is non-reimbursable and leads to staff burnout. Abby changes that. By leveraging specific CPT codes for Remote Therapeutic Monitoring (RTM) and care coordination, Abby automates the documentation needed for reimbursement. She doesn't just pay for herself—she captures revenue for the clinical work your practice is already doing.
Ask Abby to Run the NumbersWe engineer AI personal medical assistants that stay with your members between visits ⌣ Abby is not a robocall or a mailer. She is a relational AI built to be a consistent, trusted presence for your members — answering questions, uncovering what stands between them and their care, and guiding them to close their gaps. She meets each member where they are, and she never clocks out.
Activating the Last Mile
Close Stubborn HEDIS Gaps
Traditional mailers and robocalls are ignored. Abby uses natural, continuous dialogue to uncover the real barriers to care—like transportation or medication costs—and guides the member to a resolution.
Targeted impact on diabetes care measures (eye exams, glycemic status, kidney health), Medication Adherence, and Post-Discharge Follow-ups.
Elevate CAHPS and Member Experience
When members feel supported rather than audited, satisfaction scores spike. Abby provides a persistent, empathetic touchpoint that makes healthcare feel accessible and personalized, directly driving your plan's Star Ratings.
Transforms transactional outreach into a supportive member benefit.
Capture Structured ECDS Data
Abby doesn't just talk; she translates unstructured conversations into actionable data. Every engagement is mapped to quality measures and pushed directly to your population health dashboards via secure, bidirectional integration.
Stay ahead of the NCQA transition to Electronic Clinical Data Systems (ECDS).
Meet Abby™
Personal medical assistant
Try Abby For YourselfAbby is a voice-native AI personal medical assistant who works with your members between visits. She knows your members, speaks in your plan's voice, and is available 24/7. Powered by our proprietary Conversational Trust Architecture and Bond Index, Abby builds genuine relationships with members—improving adherence, closing care gaps, and turning every conversation into structured quality data your team can act on.
Turn Member Engagement into Star Ratings Revenue
Most care-gap outreach — mailers, robocalls, portal messages — gets ignored, and every gap left open drags down your HEDIS scores and Star Ratings. Abby changes that. She reaches members through natural conversation, uncovers the real barrier, and guides them to close the gap, with every interaction captured as structured data for your quality measures. Higher Star Ratings mean higher quality bonus payments. She doesn't just pay for herself—she protects the revenue your plan is already working to earn.
Ask Abby to Run the NumbersOur architecture is engineered for the enterprise healthcare environment. Pathway Wellness is HIPAA compliant, with HITRUST certification in progress for Q4 2026.
We maintain a zero-data-sharing policy to ensure absolute patient confidentiality and institutional security.
Meet the team
Brian Seideman
Founder
A career clinical architect with 30 years of experience, Brian has developed recovery systems for high-acuity populations at the VA and within the California correctional system. As the architect of Abby™, he translates deep clinical insights into a framework grounded in safety, compliance, and Stabilizing Presence Theory.
Scott Seideman
CEO
Scott is a serial entrepreneur specializing in solving structural gaps within highly regulated industries. As the founder of a major mass tort law firm, he engineered proprietary systems to manage millions of privilege protected client records. At Pathway Wellness, Scott applies this systems-first mindset to Abby™, ensuring high-fidelity AI integrates seamlessly into existing clinical workflows to improve patient satisfaction and practice efficiency.
Monika Hoppe
Chief Clinical Officer
Monika is a healthcare veteran with over 30 years of experience on the front lines of patient care. Her background includes extensive work on pharmaceutical and consumer healthcare advisory boards, alongside deep clinical expertise in digestive health and dermatology, specifically Mohs surgery. This experience gives her a firsthand understanding of the complex interactions between patients and providers. As Chief Clinical Officer, Monika works directly with medical staff to integrate Abby into their daily operations. Her insight into clinic stress points and patient needs ensures that Pathway Wellness continues to refine the platform based on real-world clinical demands.
Marcus Lawlor
Chief Legal Officer
Marc is a strategic and results-oriented General Counsel with nearly 30 years of experience in technology, IP, corporate law, and risk management. Marc has provided legal advice to some of the largest companies in the world — aligning legal strategy with ambitious business objectives — including in Healthcare and Finance industries. Marc oversees all of the company's corporate governance, ethics, and regulatory compliance matters. But his most important role is shaping business strategy, and advising on executive decision-making.